Course description

Email marketing encompasses a diverse range of topics, including:

1. Strategy & Planning

• Building an email marketing strategy
• Setting goals (e.g., conversions, engagement, brand awareness)
• Understanding your target audience
• Email segmentation and personalization

2. Email List Management

• Growing your email list (lead magnets, signup forms, landing pages)
• Maintaining a clean email list (removing inactive subscribers)
• GDPR and CAN-SPAM compliance

3. Email Content & Design

• Writing compelling subject lines
• Crafting engaging email copy
• Designing visually appealing emails
• Using dynamic content and personalization

4. Email Campaign Types

• Welcome emails
• Promotional emails
• Transactional emails (order confirmations, receipts)
• Abandoned cart emails
• Drip campaigns and automated sequences
• Newsletters and content updates

5. Email Deliverability & Performance

• Avoiding spam filters
• Ensuring high email deliverability rates
• A/B testing subject lines, content, and design
• Analyzing open rates, click-through rates, and conversions

6. Automation & Tools

• Setting up automated email sequences
• Using AI and machine learning in email marketing
• Choosing the right email marketing platform (Mailchimp, Klaviyo, HubSpot, etc.)

7. Trends & Innovations

• Interactive emails (GIFs, videos, quizzes)
• AI-generated email content
• Dark mode-friendly email design
• Hyper-personalization with data insights

What will i learn?