Course description

Website analytics refers to the collection, measurement, analysis, and reporting of web data to understand and optimize website performance. It helps businesses and website owners track user behavior, traffic sources, engagement, and conversion rates.

Some key aspects of website analytics include:

• Traffic analysis: Number of visitors, page views, and session duration.
• User behavior: How users navigate the site, popular pages, and bounce rates.
• Traffic sources: Where visitors come from (organic search, social media, paid ads, referrals, etc.).
• Conversion tracking: How many visitors complete a desired action (sign-ups, purchases, downloads).
• Demographics and device data: Information about users' location, devices, and browsers.

Popular website analytics tools include Google Analytics, Adobe Analytics, Matomo, and Hotjar. Businesses use analytics to improve user experience, marketing strategies, and overall website performance.

What will i learn?