Social media marketing (SMM) is the use of social media platforms to promote products, services, or brands through content creation, advertising, and audience engagement.

Impact on Business:

• Increases Brand Awareness: Reaches a larger audience quickly.
• Boosts Engagement & Sales: Drives website traffic and conversions.
• Enhances Customer Relationships: Provides direct interaction and support.
• Cost-Effective Advertising: Lower costs compared to traditional marketing.
• Data-Driven Decisions: Provides insights for better targeting and strategy.

When done effectively, SMM helps businesses grow, build loyalty, and stay competitive. ????