Course description

What is PPC Advertising?

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than earning them organically through SEO.

How PPC Works:

1. Advertisers Bid on Keywords – Businesses select keywords relevant to their target audience.
2. Ad Placement – Ads appear in search engine results (Google Ads, Bing Ads) or on websites (display ads).
3. Cost Per Click (CPC) – Advertisers only pay when someone clicks on their ad.
4. Performance Tracking – Metrics like impressions, clicks, and conversions help measure success.

Types of PPC Advertising:

• Search Ads – Text-based ads that appear on search engines like Google and Bing.
• Display Ads – Image/banner ads shown on websites within the Google Display Network.
• Shopping Ads – Product-based ads appearing in search results with images and prices.
• Video Ads – Ads displayed on platforms like YouTube.
• Social Media Ads – Paid ads on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Remarketing Ads – Target users who have previously visited a website but didn’t convert.

Benefits of PPC Advertising:

• Immediate Traffic – Generates instant visibility compared to organic SEO.
• Targeted Audience – Allows precise targeting based on keywords, demographics, and location.
• Measurable ROI – Provides clear performance metrics and data analysis.
• Budget Control – Advertisers can set daily limits and adjust bids based on performance.
• Increased Brand Awareness – Boosts visibility even if users don’t click immediately.

Challenges of PPC Advertising:

• Costly in Competitive Niches – High CPC for popular keywords.
• Requires Ongoing Management – Needs continuous monitoring and optimization.
• Click Fraud Risks – Competitors or bots may click on ads to drain budgets.

Key Platforms for PPC:

• Google Ads – The most popular PPC platform for search, display, and shopping ads.
• Microsoft Ads (Bing Ads) – Alternative to Google Ads with lower competition.
• Facebook & Instagram Ads – Social media PPC campaigns with advanced targeting.
• LinkedIn Ads – Ideal for B2B marketing campaigns.

PPC is an effective strategy for driving traffic, generating leads, and increasing sales, but it requires strategic planning, budget management, and ongoing optimization for success.

What will i learn?

• learner will have detailed knowledge of PPC advertinginng